When Facebook was launched for the public, back in 2007, it seemed like world domination was certain, and in many ways, that’s exactly what panned out. In April 2007, Facebook reported 20 million global users and by January 2009, less than two years later, that figure had risen to 150 million. It wasn’t long before…
When you hear the phrase ‘content marketing’ most people will immediately think of the written word. Blogging for business has become pretty huge, but for some people it falls wide of the mark. Lots of people are turned off by the idea of reading lots of text, or you may simply not have the time…
Managing a business blog may seem like a simple case of having an idea and getting it onto the page, but the inspiration to write is often hard to come by. Unless you have a concrete brief on exactly what you need to write about, it can be tricky coming up with fresh ideas, especially…
Social media has been a game-changer within the world of marketing, and anyone worth their salt knows the value of a well-placed Facebook ad. However, many marketers have been slow on the uptake when it comes to blogging, feeling that there’s far less value in working with individuals in this manner. There are, nevertheless, many…
Marketing in the 21st century means that at least some of your budget should be dedicated to getting your product or service mentioned by online influencers. This could mean people who have a good following on Facebook, Twitter, Instagram or even through a blog or YouTube, but finding the right people to talk about your…